Squishmallows

34 Holiday Toys You’ll Want to Grab
HomeNews34 Holiday Toys You’ll Want to Grab34 Holiday Toys You’ll Want to GrabOct 26, 2022With so manyearly Black Friday saleshappening, you might feel like the holiday season is already here. So, it’s no surprise that both parents and kids have one thing on their minds:toys!But while kids spend most of that time excitedly counting down the days until they get to open their presents, parents have the tough job of finding thetoys that they’ll actually love. That’s why every year, plen Read more...
5 Signs It’s Time for a New Pillow | SquishPillows by Squishmallows
HomeNews5 Signs It’s Time for a New Pillow (And Why It Matters for Your Sleep)5 Signs It’s Time for a New Pillow (And Why It Matters for Your Sleep)Jan 27, 2026Your pillowplays a bigger role in your sleep than you might think. It supports your head, neck, and spine for hours every night and when it’s no longer doing its job, your body definitely feels it.But how do you know when it’s actually time to replace your pillow?If you’ve been waking up sore, restless, or constantly fluffing your Read more...
Amazon’s Guide to the Best Toys and Games of 2022
HomeNewsAmazon’s Guide to the Best Toys and Games of 2022Amazon’s Guide to the Best Toys and Games of 2022Dec 13, 2022It’s time to start on yourholiday shopping lists. When shopping for kids, it feels like a hot new toy comes out every few weeks, making it difficult to figure out which gifts are actually worth getting. Luckily, Amazon has just released itsToys We Lovewith nearly 200 picks — including more than 100 brand new toys for the 2022 holiday season.“In 2022, we’re seeing enthus Read more...
Diving Headfirst Into Squishmallows at VidCon
HomeNewsDiving Headfirst Into Squishmallows at VidConDiving Headfirst Into Squishmallows at VidConJun 29, 2022After taking over TikTok,Squishmallowshave conquered a new horizon: VidCon. The Kellytoy brand, which has formed one of the largest fandoms on the social-media platform, offers a wide range of stuffed animals that come in a variety of shapes — each marked with its own personality. Since the inception of Squishmallows in 2017, more than 125 million toys have sold (with 1000 variati Read more...
E! News Holiday Gift Guide
HomeNewsE! News Holiday Gift GuideE! News Holiday Gift GuideDec 12, 2019Celebrities Neil Patrick Harris and David Burtka visited Walgreens to choose their must-have holiday gifts for E! News’ 2019 holiday gift guide.Read the full gift guidehereto see the rest of Neil and David’s product picks! Read more...
Get Ready to Freak Out Over the New Pokémon Squishmallows Revealed at
HomeNewsGet Ready to Freak Out Over the New Pokémon Squishmallows Revealed at SDCCGet Ready to Freak Out Over the New Pokémon Squishmallows Revealed at SDCCJul 21, 2022“Choose it or lose it” is one phrase that applies to bothPokémonandSquishmallowsfans alike, always on the hunt for their favorite characters. The two brands are teaming up to give fans the ultimateplushcollaboration, exclusively revealed atComic-Con International: San Diego (SDCC).The Squishmallows x Pokémon collectio Read more...
GROWING FAM - Kim Kardashian adds ‘five new babies’
HomeNewsGROWING FAM - Kim Kardashian adds ‘five new babies’GROWING FAM - Kim Kardashian adds ‘five new babies’Jul 20, 2022Kim Kardashian adds ‘five new babies’ to her family as she shows off daughter North’s massive Squishmallows collectionTheKeeping Up With the Kardashiansstar recently appeared in her oldest daughter’s TikTok video as the pair modeled a series of earrings.Kim, 41, took to herInstagram storieson Wednesday night to share an announcement regarding North’s Squishmallow Read more...
How to Fluff Your Pillows (So They Stay Comfy, Cozy, and Squishy!)
HomeNewsHow to Fluff Your Pillows (So They Stay Comfy, Cozy, and Squishy!)How to Fluff Your Pillows (So They Stay Comfy, Cozy, and Squishy!)Jan 12, 2026If your pillow has started feeling flat, lumpy, or a little sad, don't toss it yet! Knowing how to fluff a pillow properly can bring it back to life, restore its shape, and help you get that dreamy, cloud-soft comfort again.And if you own aSquishPillow, learning how to fluff pillows the right way keeps that signature Squishmallows "Squish Read more...
Insider.com – How Squishmallows Went Viral in 2020
HomeNewsInsider.com – How Squishmallows Went Viral in 2020Insider.com – How Squishmallows Went Viral in 2020Mar 6, 2021Palmer Haasch, a reporter at INSIDER.com said that with over 500 distinct Squishmallows, “If you look at — or even better, hug — a Squishmallow, you’ll start to understand why they’re so popular.”Read the Full Insider.com Article on Squishmallows Here Read more...
JAZWARES DEBUTS NEW SQUISHMALLOWS LICENSEES AT LICENSING EXPO
HomeNewsJAZWARES DEBUTS NEW SQUISHMALLOWS LICENSEES AT LICENSING EXPOJAZWARES DEBUTS NEW SQUISHMALLOWS LICENSEES AT LICENSING EXPOJul 20, 2022Squishmallows-themed puzzle (left) and Monopoly (right) from The Op/USAopoly | Source: Jazwares/the Toy BookThey’ve taken over the plush category, and now they’re ready to take on … pretty much every other consumer products category.Jazwareshas made itsLicensing Expodebut this year with itsSquishmallowsplush brand, the No. 2 toy property and No Read more...
Jessica Simpson’s 10-Year-Old Daughter is Showing Up Professional Phot
HomeNewsJessica Simpson’s 10-Year-Old Daughter is Showing Up Professional PhotographersJessica Simpson’s 10-Year-Old Daughter is Showing Up Professional PhotographersSep 9, 2022Maxwell Simpson, Jessica’s 10-year-old daughter, has a secret talent — and it involves taking A+ glamorous photographs. Jessica shared a picture of herself modeling a new line of necklaces she’s selling, and it was captured by none other than Maxwell herself.“Personalized names on chains will forever be timeless tho Read more...
Jessica Simpson’s Daughter Maxwell Celebrates 10th Birthday with BFF N
HomeNewsJessica Simpson’s Daughter Maxwell Celebrates 10th Birthday with BFF North WestJessica Simpson’s Daughter Maxwell Celebrates 10th Birthday with BFF North WestJul 20, 2022Time to party!Jessica Simpson‘s daughter,Maxwell Drew, celebrated her 10th birthday with her BFF,Kim Kardashian‘s daughterNorth.In a series of photos shared to her Instagram stories Wednesday, Simpson, 41, showed Maxwell and North, 8½, in the back of a cozy, decorated pickup truck for a drive-in movie. Maxw Read more...
Kellytoy Announces 50 Million Squishmallows Sold
HomeNewsKellytoy Announces 50 Million Squishmallows SoldKellytoy Announces 50 Million Squishmallows SoldFeb 11, 2020It’s a huge milestone for the best-selling Squishmallows collectible plush toy and pillow line. Read more from Toybook:It’s only been two years sinceKellytoylaunched its line ofSquishmallows. Since then, the companyhas sold 50 millionof the squishable-plush creatures. Kellytoy is celebrating the ongoing success of the quirky plush line by introducing more characters at Read more...
Kellytoy Expands Squishmallows With Reversible Flip-A-Mallows
HomeNewsKellytoy Expands Squishmallows With Reversible Flip-A-MallowsKellytoy Expands Squishmallows With Reversible Flip-A-MallowsJun 8, 2020The latest addition to the Squishmallows line is the reversible Flip-A-Mallows plushes, available in six styles with 12 characters total. Read the latest fromaNb Media.“The two sizes available, five-inch and 12-inch, are for all ages and come in six character combinations, including: Gordon the Shark/Ricky the Clownfish, Reginald the Corgi/Karina th Read more...
Kellytoy Launches Squishmallows Flip-A-Mallows Collection
HomeNewsKellytoy Launches Squishmallows Flip-A-Mallows CollectionKellytoy Launches Squishmallows Flip-A-Mallows CollectionMar 23, 2020Following a trade showing atToy Fair New Yorklast month, Kellytoy’s Flip-A-Mallows are officially headed to retail. Read the latest fromToybook.“The latest line extension for the popular Squishmallows brand debuts with six reversible styles and 12 characters in all. All six combinations are available in two sizes: 5-inch and 12-inch. Flip-A-Mallows are a Read more...
Kellytoy Partners with Sanrio® to Bring Hello Kitty and Friends Squish
HomeNewsKellytoy Partners with Sanrio® to Bring Hello Kitty and Friends Squishmallows to MarketKellytoy Partners with Sanrio® to Bring Hello Kitty and Friends Squishmallows to MarketApr 19, 2021LOS ANGELES — April 19, 2021 —Kellytoy, a subsidiary of Jazwares, LLC, today announced that in partnership with Sanrio®, the brand is debuting an all-new Hello Kitty® and Friends Squishmallows™ squad rolling out to retailers now. Kellytoy is producing 5-inch, 7-inch, 8-inch, 12-inch, and 20-inch ver Read more...
Kellytoy’s Squishmallows Brand Gets Theme Song
HomeNewsKellytoy’s Squishmallows Brand Gets Theme SongKellytoy’s Squishmallows Brand Gets Theme SongApr 6, 2020As reported in Toy Book Magazine, Kellytoy announced the release of a new song and ringtone for its best-selling Squishmallows® plush toy and pillow line. “Hello We’re the Squishmallows” will be used at events and trade shows, for web and social media content, and provide a soundtrack for its fast growing fan-base responsible for more than 20 million video views on TikTok alone. A Read more...
KHLOE KARDASHIAN Happy 4th Birthday, True …HOPE YOUR BIG BASH IS CAT-T
HomeNewsKHLOE KARDASHIAN Happy 4th Birthday, True …HOPE YOUR BIG BASH IS CAT-TASTIC!!!KHLOE KARDASHIAN Happy 4th Birthday, True …HOPE YOUR BIG BASH IS CAT-TASTIC!!!Jul 20, 2022Khloe Kardashianpulled out all the stops for her daughter’s 4th birthday — and the theme this year is quite clear … it would appear the kid likes kitty cats, so the party’s purrrfect.Mama Bear has been documenting the festivities all day … and just like any other Kardashian shindig for their children, this one’s no Read more...
Pokémon Squishmallows Have Arrived December 14, 2022
HomeNewsPokémon Squishmallows Have Arrived December 14, 2022Pokémon Squishmallows Have Arrived December 14, 2022Nov 22, 2022The Pokémon Squishmallow collaboration is on sale in the United States as of Tuesday. Those interested have two options:PikachuorGengar. Each retail for $29.99, are twelve inches in size, and are available for purchase on thePokémon Center website.At time of publication, the toys are already sold out. Polygon has reached out to a Pokémon Center representative ab Read more...
Shop Walmart’s 2022 Top Toy List, including gifts under $25
HomeNewsShop Walmart’s 2022 Top Toy List, including gifts under $25Shop Walmart’s 2022 Top Toy List, including gifts under $25Sep 1, 2022Remember last year when you ran out of time to shop for holiday presents? Not this year. Walmart has already released its 2022 Top Toy List so that families can plan ahead for the holiday season.“We know our customers are shopping early, and finding the lowest prices on toy gifts is a priority for many families this year,” Laura Rush, senior vice presiden Read more...
Squishful thinking at Jazwares
HomeNewsSquishful thinking at JazwaresSquishful thinking at JazwaresJan 17, 2022Jazwares senior vice president, Europe, Jonny Taylor & MD of UK & Nordics, Holly Oldham give Toy World the lowdown on the company.Jazwares enjoyed a recordbreaking year in 2021, fuelled by its phenomenal portfolio of brands and with a host of new launches in the pipeline, another bumper year is on the cards for 2022.As the company looks forward to celebrating its 25th anniversary and the 10th year of its UK of Read more...
Squishmallows Again Named Toy of the Year
HomeNewsSquishmallows Again Named Toy of the YearSquishmallows Again Named Toy of the YearNov 22, 2022Squishmallows by Jazwares added to its collection of awards Monday after being named The Toy Foundation’s “Toy of the Year” and also snagging the coveted “People’s Choice Award” as part of the 23rd annual Toy of the Year Awards & Celebration.“Congratulations Jazwares on receiving the prestigious ‘Toy of the Year’ and ‘People’s Choice’ awards,” said Pamela Mastrota, executive director ofTh Read more...
The 21 Best TikTok Toys for 2022
HomeNewsThe 21 Best TikTok Toys for 2022The 21 Best TikTok Toys for 2022Dec 1, 2022Once you start down the TikTok rabbit hole, it’s practically impossible to get out. And as soon as the algorithm starts sensing what you like, your FYP will be filled with the most random delights in the world. That’s when you’ll start seeing people (often grown adults, sometimes kids) playing with some of the most bizarre and fascinating toys. Somedays it seems like TikTok is basically the new “As seen on TV Read more...
The Perfect Gift of Love
GetFREE SHIPPINGwhen you spend $50 or more! *US onlyGetFREE SHIPPINGwhen you spend $50 or more! *US only Read more...
THE POP INSIDER’S 2021 HOLIDAY GIFT GUIDE
HomeNewsTHE POP INSIDER’S 2021 HOLIDAY GIFT GUIDETHE POP INSIDER’S 2021 HOLIDAY GIFT GUIDEJun 8, 2021DECK THE HALLS WITH BOUGHS OF FANDOMThis year,the Pop Insideris bringing you its biggest holiday gift guide EVER, full of hand-picked merch featuring a variety of fandoms, from Marvel and DC to Avatar and Star Wars — and beyond! The guide includes a huge assortment of collectibles, video games and gear, board games, and even home goods to delight every geek on your shopping list. Check ou Read more...
The Power of Squishmallows: What’s So Special? | Toys
HomeNewsThe Power of Squishmallows: What’s So Special? | ToysThe Power of Squishmallows: What’s So Special? | ToysJul 20, 2023OverviewFirst hitting the market in 2017 and gaining notablepopularity in 2020,Squishmallowshave been a steady trend for two years. Though as supply increases and storage space in peoples’ homes decreases, the popularity of these stuffed animals might be dwindling. As we near the possible downfall of theseBeanie Baby-esquecollectibles, let’s reflect on what ma Read more...
Toy Sensation Squishmallows Signs With CAA (EXCLUSIVE)
HomeNewsToy Sensation Squishmallows Signs With CAA (EXCLUSIVE)Toy Sensation Squishmallows Signs With CAA (EXCLUSIVE)Aug 5, 2021Squishmallows, a top-selling range of plush toys that found a global audience during the pandemic, is giving a super-soft hug to its new agent.The range of collectibles will be represented in numerous areas byCAA, including film, television, video games, publishing, live touring and more.Produced by Jazwares, the toys have moved over 86 million units in over 40 Read more...
What’s the Right Pillow for You? (Find Your Perfect Squish!)
HomeNewsWhat’s the Right Pillow for You? (Find Your Perfect Squish!)What’s the Right Pillow for You? (Find Your Perfect Squish!)Jan 12, 2026Choosingthebest pillow for sleepingisn’t just about comfort, it’s about better rest, healthierheadalignment, and waking up feeling refreshed instead of stiff or sore.But here’s the tricky part: therightpillow depends a lot onhow you sleep.At Squishmallows, we createdSquishPillowwith three different firmness levels so every Squishmallows sup Read more...
What’s Your Pillowcase Personality? Take the Quiz | Squishpillow
HomeNewsWhat’s Your Pillowcase Personality? (Take the Quiz & Find Your Perfect Squish Match)What’s Your Pillowcase Personality? (Take the Quiz & Find Your Perfect Squish Match)Jan 27, 2026Yourpillowcaseisn’t just something you sleep on, it’s part of who you are.From bold prints and Squishmallowsfavoritesto dreamy pastels and clean minimalist styles, your pillowcase says a lot about your personality. And with SquishPillow Pillowcases waking up the bedding industry with on-trend designs Read more...
WHAT THE HECK ARE SQUISHMALLOWS—AND WHY IS EVERYONE BUYING THEM?
HomeNewsWHAT THE HECK ARE SQUISHMALLOWS—AND WHY IS EVERYONE BUYING THEM?WHAT THE HECK ARE SQUISHMALLOWS—AND WHY IS EVERYONE BUYING THEM?Jul 22, 2022“Have you ever seen a panda pegathorn do muay thai?” I certainly haven’t. But so reads the quirky intro on the tag of a Squishmallow, the insanely popular plush toys that exploded in fall of 2020. (In fact, between January and March of 2021, the volume and frequency ofsearches for “Squishmallows”outpaced searches for “Selena Gomez” a few times Read more...